Ongoing SEO Project
THE PEARL WEBSITE
This website has been optimised with organic keywords only, without backlinks and to date many keywords are on page 1 of Google with some on page 1 number 1.
Project-DMF
DIGITAL MARKETING FUNDAMENTAL
Through this project, I have learned the basics of digital marketing and digital marketing channels. I also understood how to run basic social media marketing campaigns and how to create effective content for each stage of the customer lifecycle.
Project-SMT
SOCIAL MEDIA MARKETING TOOLS
In this project, I learnt about the importance of social media marketing strategies, how to execute, monitor and optimise social media marketing plans. I also know how to develop a social media marketing and content strategy to build a strong social media presence, targeting different market segments.
Project-DMA
DIGITAL MARKETING ANALYTICS
In this project, I understood digital marketing analytics and learned how to set up Google Analytics. I also learned how to analyse Google Analytics reports and dashboards to improve campaigns as well as websites.
Project-CTM
CONTENT MARKETING
I have learnt about content strategies and understood the role of content in inbound marketing, which includes marketing planning, content creation, content promotion and optimisation in this project. Also, I learned skills such as email marketing basics, implementation and optimisation of email campaigns.
Project-SOM
SEO | SEM
In this project, I have learned strategies to optimise on-page and off-page SEO with the appropriate content. In addition, I have also mastered the skills needed to structure and run Google Ads campaigns.
Project-DMC
DIGITAL MARKETING CAPSTONE
This is the consolidation of all the digital marketing skills I have learned. This includes marketing planning and email marketing as well as optimised campaigns on social media platforms and Google Ads with recommendations for improvement.
Project-DQV
DATA QUERIES | VISUALISATION
In this project I learned the skills and knowledge to analyse, visualise and report information using Microsoft Power BI.
Project-ALM
AGILE LEADERSHIP & MANAGEMENT
In this project, I have learned the basics and requirements of agile project management, such as the techniques and tools used to measure team performance. I also have a better understanding of agile methodologies, principles and mindsets to achieve value-based delivery in agile projects.
**Please send me a message to get the password to access the files.